In the age of infinite content and fierce competition, streaming platforms face one major challenge—churn. Subscribers are quick to jump ship if they don’t feel engaged, making it crucial for platforms to proactively retain users before they cancel.
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Feed, Content Discovery, Public Profiles, User Generated Content, Ad Monetization,
Shopping Links and more, fully controlled through a console.
Media Apps including news, entertainment, sports and lifestyle are looking
to add short video and community features to add new revenue streams.
Are OTT apps too dependent on long-form content? Can they use short-form video and social features to increase revenue and decrease churn?
Find out more in GluedIn's latest report.
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As short form videos become the dominant form of consumption on the mobile screen, they are leading the charge in growth of online advertising.
Global ad spending on short-form video is expected to continue growing by a CAGR of over 50% and hit more than $145 B by 2028.
Now insert shopping links, price and offers to the short video feed. Encourage browsing users to buy more, increase conversions and decrease cart abandonment.
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Spur surround content around your shows, increase audience participation and monetize.
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Use social video feeds and citizen journalism to increase time spent in app and potential revenue.
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Engage users with short videos, images, text and interactions around your product and increase conversions.
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Increase viewership by making learning fun with tips and tricks through in app communities.
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Use short videos and the power of the creator economy to promote sales across any category of D2C apps.
