Short Videos
The Big Growth Driver for Online Advertising
As short form videos become the dominant form of consumption on the mobile screen, they are leading the charge in growth of online advertising.
Global ad spending on short-form video is expected to continue growing by a CAGR of over 50% and hit more than $145 B by 2028.
GluedIn Team | Published on March 6, 2024
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A Future of a Million Instagrams
Brands as Publisher – Gluedin Option
Most custodians of media apps whether news, entertainment or sports are actively looking to insert short video and community features primarily to add new revenue streams.
While advertising is obvious, there are several other benefits which will make the decision easier for app owners.
GluedIn Team | Published on February 13, 2023
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5 Reasons to Make Online Shopping
Entertaining for Users
There is so much that digital commerce businesses are dealing with these days – higher consumer acquisition costs, lower funding, lower ability to give discounts, stakeholder demands for higher retention and unit economics.
Is this a time to limit activity or a time to rethink and reprioritize activity ?
This blog makes a case for re prioritizing activities for your…read more
GluedIn Team | Published on March 30, 2023
7 Ways to Monetize Short Videos in your Media App
Most custodians of media apps whether news, entertainment or sports are actively looking to insert short video and community features primarily to add new revenue streams.
While advertising is obvious, there are several other benefits which will make the decision easier for app owners.
GluedIn Team | Published on February 13, 2023
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Insights On Making Online Shopping Fun
The GluedIn Shopatainment Report
As social commerce is poised to hit $1 Trillion and short video users hit 2.5 B, D2C brands could greatly benefit from using these trends for their own apps and websites.
Find out more about these trends and how to use them in the GluedIn Shopatainment Report
GluedIn Team | Published on January 31, 2023
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Subscription fatigue hitting OTT
Platforms, What is the way forward?
2023 is going to be a very exciting year for the OTT players as there is high competition and also the content pipeline in the OTT industry will be stronger than ever. As the pandemic has increa… read more
Tushar Singh | Published on October 12, 2022
Can Short Videos help tackle churn in
OTT Apps?
As media consumption becomes more mobile, skews younger and depends on advertising, OTT apps that are dependent only on subscription revenue might be missing a trick.
Using the short video format and social features, OTT apps can increase stickiness, decrease churn and add new revenue streams.
Let’s find out in GluedIn’s latest 20 slide report that gives insights into why
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Shopatainment : Where E-commerce
meets Entertainment
If you google five must-visit places in any city you would inevitably come across some famous shopping streets. Some of these shopping streets have become an integral part the fabric. read more
Bhavesh kumar | Published on May 23, 2022
Are Streaming Apps missing out on the
Short Video phenomenon?
As entertainment businesses race to commission and buy content for their streaming apps to push for new users and subscriptions, the question is quickly moving to stickiness and profitability. read more
Puneet Johar | Published on April 11, 2022