UGC
User-Generated Content (UGC) refers to any content created by users of a platform or consumers of a product rather than by the brand only. UGC is a cornerstone to community-building strategies across industries. It allows real users to create and share content about a brand, product, or service, fostering authenticity, community engagement, and trust.
By leveraging UGC, brands gain authenticity, expand their reach, and provide social proof that appeals to modern consumers. Whether through reviews, social media challenges, testimonials, or community forums, UGC has proven to be an invaluable asset for businesses across various industries, transforming how they connect with and grow their audiences.
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Use UGC If aim is?
- Building Community and Loyalty
- Amplifying Reach Through Organic Sharing
- Boosting Conversion Rates
- Cost-Efficient Content Generation
- Enhanced Engagement and Brand Loyalty
- In-App Challenges and Gamification
- Making your audience as your brand ambassador
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Choose the UGC restriction:
- Partial UGC
- Full UGC
Partial UGC
Choose Partial UGC option if content creation is restricted to limited users only. You have to invite users (via profile module) for content creation and once they accept the invite, UGC feature will be automatically enabled in the mobile app.
Once you enable partial UGC , follow the steps below to invite users for content creation:
- Go to the Profile Module in the left panel
- Search the user which you wanted to invite for content creation
- Send the invite of selected user or you can copy the invitation code and send that invitation code by Email
- Anybody who is using this invitation code during signup will have ability to create the content.
Full UGC
Choose Full UGC option if content creation needs to be enabled / allowed for all the platform users.
